Your AI Search presence doesn't live in your SEO team. Most brands and businesses run in machine-made silos. For years, that worked: each channel had its own gatekeeper algorithms to please and its own scorecards. The AI era has broken that model. AI answers draw on reviews, press, forums, creators, product data and public consensus, and most of that sits outside your SEO and Content teams. GEO isn't SEO with a new name. It's a whole-business problem.

Paul Norris heads up AI Discovery and Organic Media at Journey Further (Adobe, Samsung, CASIO). He'll show why AI Search is everybody's business and demonstrate the new structure, systems & success metrics your brand needs to be Found, Understood and Chosen.